Black, maroon and red dominated the formal wear runway show at Pure London‘s Autumn/Winter 2013 event. Fitted dresses, trousers and skirts that flattered a woman’s figure, let her move easily, combining style with comfort. Shimmer and embroidery added a feminine touch to the neat, clean and sharp lines. Quirky accessories; gothic jewellery and shoulder adornments made of hair was a clever way of revolutionising formal wear, which can often look boring and mundane. Kudos to the Pure London team for a show that not only informed guests of the latest trends, but also entertained them.
Colourful and trendy knitwear was showcased at Pure London. Click here for lingerie show photos. Stay tuned for my blogs on formal and evening wear. The next Pure London fashion show & fair will happen in August. One of the most popular events in the London fashion calendar, Pure London draws in over 1000 brands that exhibit at the event, and thousands of people who attend to get their fashion fix!