Black, maroon and red dominated the formal wear runway show at Pure London‘s Autumn/Winter 2013 event. Fitted dresses, trousers and skirts that flattered a woman’s figure, let her move easily, combining style with comfort. Shimmer and embroidery added a feminine touch to the neat, clean and sharp lines. Quirky accessories; gothic jewellery and shoulder adornments made of hair was a clever way of revolutionising formal wear, which can often look boring and mundane. Kudos to the Pure London team for a show that not only informed guests of the latest trends, but also entertained them.